Imagine for a moment that you were sitting in a Starbucks where you didn’t notice an advertisement, which didn’t put a smile on your face and didn’t keep you entertained. And for a twist, imagine that you were never reminded about this piece of unassuming content. Conclusion: it doesn’t matter, because you didn’t notice it, right?
DeepFrame is the largest display of its kind to convincingly mix physical reality with lifelike digital 3D animations, completely without the use of glasses, providing the viewers with jaw-dropping visual effects that realistically interact with the environment seen through the lens.
The new breakthrough patent-pending display technology was recently unveiled to a small audience in a surprise demonstration at the national aquarium in Copenhagen, Denmark.
Here the new display showed a realistic 3D rocket launch taking place about two kilometres out on the water. A video crew captured the reaction from the spectators stunned by the realistic and unexpected lift-off taking place in front of their eyes, highlighting DeepFrame’s future potential.
NO GLASSES NEEDED
The breakthrough technology behind DeepFrame enables large-scale 3D visuals looking like holograms in 4K resolution seen through what looks like a window-frame. Unlike other mixed-reality solutions currently under development by other companies, DeepFrame does not require spectators to wear any glasses or other eyewear to view the true-to-life animations. This makes it possible to create visuals that are integrated directly in to everyday social situations, where several people can share the same experience as a social event.
ENDLESS POSSIBILITIES FOR NEW MIXED REALITY EXPERIENCES
The DeepFrame series of large mixed-reality screens offer many applications that apply to a broad range of industries. For example, the displays are expected to be used in theme parks, retail spaces, exhibitions, construction projects and in the foreseeable future also consumer products.
